Google-DoubleClick Merger

In late July, 2007, CIPPIC followed the lead of public interest groups in the USA and Europe by asking Canadian competition authorities to review the proposed merger of Google and DoubleClick on the grounds that it will substantially prevent or lessen competition in the online targeted advertising market.  Our concerns are that Google-DoubleClick will be able to manipulate the market to raise advertising prices, and advertisers and web publishers will have to choose Google-DoubleClick in order to be visible in the e-commerce market.