Naomi Brearley

In this second instalment in CIPPIC’s new fashion law blog series, I dive into the nuanced relationship between trademark law, brands, and brand power. What follows is a look at how trademarks help companies establish and build reputation, through the lens of some Canadian fashion case studies.

Fashion law is a small field in Canada. Few have written academically on the topic; even fewer practice fashion law daily. However, fashion overlaps well-established areas of law including intellectual property, brand and enterprise management, labour and human resources, competition, commercial law, consumer law, environmental law, and now, the regulation of Internet and artificial intelligence (AI).